Recipe 003: Get ready to run paid ads on Facebook
REC-003
This recipe will take you by the hand through the process of creating and setting up your ad account, to properly tracking all your website conversions
Campaign Launch
Operations
Recipe 006: Quickly generate leads without a website
REC-006
This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet
Operations
Lead Generation
Recipe 014: Get ready to run paid ads on Google
REC-014
This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are setting yourself up for success right from the start
Campaign Launch
Operations
Recipe 017: Apply a naming convention to your marketing data
REC-017
If you're already tracking your traffic using Google Analytics or analyzing your reports on Facebook Ads Manager, your naming convention can make or break your analysis
Operations
Recipe 019: Tighten up your account security
REC-019
If access to your accounts isn’t properly managed, you can easily lose track who has access to critical information and tools for your or your clients’ business, while also being more vulnerable to hacking
Operations
Recipe 022: Recover abandoned carts through paid ads
REC-022
Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again
Operations
Recipe 024: Optimize website on page performance
REC-024
Improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic
Operations
Optimization
Lead Generation
Recipe 028: Conduct Customer research and outreach
REC-028
To identify the best customer persona for your business create a strategy to reach these them
Operations
Competitor Research
Recipe 029: Run a competitive research analysis
REC-029
Research your competitor’s SEO, Social Media, advertising, and email strategy
Reporting
Campaign Launch
Operations
Competitor Research
Recipe 033: Onboard and manage clients
REC-033
Onboard and manage clients for Facebook and Google ads. Managing their expectations throughout the engagement
Operations
Client Management
Recipe 035: Set up and maintain a new WordPress site
REC-035
Set up a new Wordpress site from scratch and other technical optimizations
WordPress
Setup & Install
Operations
Recipe 036: Run effective Meta ad campaigns
REC-036
Audit a Meta account and strategize the best way to launch Meta ad campaigns for your business
Campaign Launch
Operations
Recipe 037: Run effective Google ad campaigns
REC-037
Set up you or your client’s Google ad account and start running effective Google ad campaigns
Campaign Launch
Operations
Recipe 038: Run an outreach and PR campaign
REC-038
Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media
Campaign Launch
Operations