SOP 004: Add Google Tag Manager to a WordPress Site
SOP-004
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
WordPress
Google Tag Manager
Setup & Install
Analytics
SOP 005: Install Meta Pixel On Your Site
SOP-005
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns
Setup & Install
Facebook Ads
Tracking
Analytics
SOP 006: How to Create UTM Tracking URLs
SOP-006
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site
Tracking
Analytics
SOP 009: Add Google Analytics 4 to a site
SOP-009
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
Setup & Install
Tracking
Google Analytics
Analytics
SOP 015: Exclude own traffic from Google Analytics
SOP-015
Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.
Tracking
Google Analytics
Analytics
SOP 017: Set Up Facebook (Meta) Conversion Tracking
SOP-017
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking
Setup & Install
Tracking
Analytics
SOP 032: Create an automated search query report
SOP-032
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days
Reporting
Setup & Install
Analytics
SOP 033: Verifying that you’re tracking subdomains correctly in Google Analytics
SOP-033
Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.
Tracking
Google Analytics
Analytics
SOP 035: Create Subdomain Reports in Google Analytics
SOP-035
Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains
Reporting
Tracking
Google Analytics
Analytics
SOP 036: Setting up cross-domain tracking with GTM
SOP-036
Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics
Google Tag Manager
Tracking
Analytics
SOP 046: Adding Google Analytics Annotations to keep track of business events
SOP-046
Add an annotation to Google Analytics and ensure that you have a solid log of what happened in your business and when, allowing you to better interpret the data
Tracking
Google Analytics
Analytics
SOP 049: Implementing and Analyzing Heatmaps on your Website
SOP-049
Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site
Analytics
SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, and Google Tag Manager)
SOP-064
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what
Google Tag Manager
Tracking
Google Analytics
Client Management
SOP 065: How to add Google Tag Manager to a Shopify Store
SOP-065
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store
Google Tag Manager
Setup & Install
Shopify
Analytics
SOP 066: How to add Google Tag Manager to a Squarespace Website
SOP-066
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website,
Google Tag Manager
Setup & Install
Squarespace
Analytics
SOP 067: How to add Google Analytics to a Shopify Store
SOP-067
Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website
Setup & Install
Tracking
Google Analytics
Shopify
SOP 068: How to Add Facebook Pixel to a Shopify Store
SOP-068
Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Facebook Ads
Tracking
Shopify
SOP 079: Create Quick and Beautiful Looker Looker Studio Dashboards and Reports
SOP-079
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business
Reporting
Looker Studio
Analytics
SOP 082: Set up Google Analytics alerts to monitor your main KPIs
SOP-082
This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day
Reporting
Setup & Install
Tracking
Google Analytics
SOP 083: How to setup most tools on your website using GTM
SOP-083
Almost every third-party marketing tool nowadays requires a snippet of code to be added to your website, this SOP takes you step by step on how to do it
Google Tag Manager
Setup & Install
Analytics
SOP 094: Setting up Pinterest Conversion Tracking
SOP-094
Get ready to launch and scale your Pinterest Ads, this SOP will take you through the easiest way to setup Pinterest Ad Tracking on any website with the help of Google Tag Manager
Tracking
Pinterest
Analytics
SOP 095: Setting up Twitter Conversion Tracking
SOP-095
Twitter Conversion tracking has never been made this easy, this SOP covers all the steps and tools you need to set up or audit Twitter tracking in 15 minutes
Tracking
X (Twitter)
Analytics
SOP 108: Installing the LinkedIn pixel on your site
SOP-108
Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
LinkedIn
Analytics
SOP 110: Install TikTok pixel on your site
SOP-110
Add the TikTok pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
TikTok
Analytics
SOP 111: Installing the SnapChat pixel on your site
SOP-111
Add the Snapchat pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
Snapchat
Analytics
SOP 116: Granting access to Google Tag Manager
SOP-116
Grant access to Google Tag Manager account to a new user so they can add a pixel or other code to your website
Google Tag Manager
Client Management
Analytics
SOP 117: Granting access to Google Analytics
SOP-117
Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site
Tracking
Google Analytics
Client Management
Analytics
SOP 163: Set up a Google Analytics 4 Account
SOP-163
Set up a Google Analytics 4 account from scratch
Setup & Install
Tracking
Google Analytics
Analytics
SOP 164: How to add Google Analytics 4 to Squarespace
SOP-164
Successfully add Google Analytics 4 to Squarespace without knowing how to code
Setup & Install
Tracking
Google Analytics
Squarespace
SOP 167: Create a landing page report in Google Analytics 4
SOP-167
View landing page session data and segment these users based on traffic sources
Reporting
Setup & Install
Tracking
Google Analytics
SOP 168: Set Up and Track Custom Events in Google Analytics 4
SOP-168
Successfully create a custom event when a user visits and clicks a key page on your website
Setup & Install
Tracking
Google Analytics
Analytics
SOP 169: Set up form submission events in Google Analytics 4 via GTM
SOP-169
Set up and track form submission events in Google Analytics 4
Google Tag Manager
Setup & Install
Tracking
Google Analytics
SOP 170: Create a user segment report in Google Analytics 4
SOP-170
Create a product sales report segmented by different user demographics and more
Reporting
Setup & Install
Tracking
Google Analytics
SOP 263: Set Up LinkedIn Conversion API Via Google Tag Manager
SOP-263
This SOP guides you to deploy LinkedIn’s Conversions API using Google Tag Manager (GTM) Server-Side with Google Analytics (GA) 4 forwarding. You will prepare LinkedIn IDs/tokens, stand up a server container, configure tags/triggers, quality assurance, and prevent duplicate counting
Google Tag Manager
Setup & Install
Tracking
LinkedIn
SOP 265: Adding the Reddit Pixel Template with Google Tag Manager
SOP-265
This SOP installs the Reddit Pixel via Google Tag Manager (GTM) using the official community template and sets a page visit event on all pages. It covers quality assurance (QA) in GTM Preview, Pixel Helper checks, publish, and verification in Reddit Ads
Google Tag Manager
Tracking
Reddit
Analytics