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I tried using AI to write outreach emails to prospects and every draft reads the same: "I hope this email finds you well", a long list of benefits, and a vague call to action. I'd delete it if I received it.

What details do you give the model so the result sounds like a real person wrote it? And how many versions do you usually generate before picking one?

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The "I hope this email finds you well" drafts happen when the model only knows what you sell and nothing about the person. Give it real, specific material and the emails change completely.

What to feed it:

  • The person: their role and one real detail about them or their company (a recent launch, a job post, something they wrote).
  • One sentence on what you offer, in plain words, and no feature list.
  • One proof point: a result you delivered for someone similar, with a number if you have it.
  • Rules: under 90 words, no greeting filler, one clear question at the end, no exclamation marks.

Then ask for three short versions with different openings, pick the one that sounds most like you, and edit it in your own voice before sending. If you'd be embarrassed to receive it, don't send it. Sending something you'd happily read is the whole bar.

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